Poor brand awareness has restricted the development of China's plastic seal industry. According to reports, the most direct manifestation of poor brand awareness is the lack of investment in design and development, purchase of advanced equipment and molds, training of professionals and after-sales service. The plastic seal industry is both a traditional industry and closely related to high technology.
A lock seems simple, but it has to go through more than 100 processes to complete, only advanced design level and equipment, high-quality professionals can produce high value-added products. For example, the same raw materials, the quality of the products processed by using different equipment and molds is completely different.
Poor brand awareness also narrows the development of the company. Plastic seal production enterprises in many developed countries have embarked on the road of product matching and serialization. When China's enterprises mention diversified development, they always think of real estate, catering and other industries, and rarely think of industries related to plastic seal products.
One of the most important quality indicators of plastic seal products is the product mutual opening rate, that is, the probability that the same key can open several locks, and the same lock can be opened with several keys. At present, the world's well-known brands lock open rate is only tens of thousands of points, the excellent domestic brand lock mutual opening rate is about 6,000, and some of the informal, low production lock factory products open rate of 30% One, the security of such a lock can be imagined.
The more important task of the plastic seal industry today is to improve the quality of plastic seals, increase the brand promotion of plastic seals, and strengthen the technological innovation by taking the road of brand development. This is the long-term way for the development of plastic seals.
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